Privacy Policy

What changed on September 13, 2026: this policy now describes the sent-mail writing sample, feedback you send us, the email Seneca sends (sign-in links, talent invitations and sign-off notifications), the audit log, nightly backups, the two providers that deliver email and store backups (Resend and GitHub), and what stays with your agency after you delete your account. Nothing about what Seneca collects changed; the description caught up with the product.

Seneca for Agencies is an AI chief of staff for talent management agencies. Each manager at an agency connects the Gmail account they use for brand deals. Seneca finds brand partnership conversations in that inbox, attributes them to the talent on the manager's roster, and helps the team triage, reply to, and track them. This policy explains what Seneca collects, how it is used, and the controls you have. It is written to describe what the product actually does.

What we collect

• Your Google account name and email address, provided when you sign in with Google.
• Gmail conversations that Seneca's filters identify as potential brand partnership email. Seneca scans the connected inbox for these and stores only the matching threads. It does not store the rest of the mailbox.
• Recent and upcoming events from your Google Calendar, used to spot scheduling conflicts.
• A sample of your sent mail, taken at the first inbox sync after you connect Google and repeated at later syncs only until it has learned your style: Seneca reads up to thirty recent messages you sent to other people and keeps a sample of at most fifteen. From that sample it keeps short excerpts and notes on how you write (your greeting, sign-off and style), not the messages themselves, and uses them to draft replies that read like you.
• Feedback you send from inside the app: your message, the page you were on, your screen size and browser, and any screenshots or recordings you attach. The Seneca team reads it.
• Invitations: the email address of each person your agency invites as a manager or to a talent seat, the role they were invited to, and whether they accepted.
• The audit log: a record of sign-ins, invitations, seat and role changes, roster reassignments and deletions, data exports and settings changes across your agency, each with the email address of the person who did it.
• Information your agency enters in the app: the talent roster, media kits, rates, deal details, pipelines, notes, and any files you upload.
• If you upload a brief or contract (or Seneca finds one attached to a matched email), the file is stored with the deal, processed by Anthropic like other deal text, listed in your data export, and removed when the account or the file is deleted. When a contract arrives on a deal, Seneca also compares it against that deal's email thread and shows you where the terms differ; the comparison is processed by Anthropic like all other AI features and stored with the deal.

How we use it

• To classify incoming partnership email, attribute each thread to the right talent, and summarize what it needs from you.
• To prepare reply drafts in the connected manager's writing style, using the sent-mail sample described above. Drafts are only ever sent when a manager explicitly chooses to send them.
• To build each talent's deal pipeline, deliverable schedule, and campaign records from the contents of those threads.
• To send email on your agency's behalf: sign-in links when you ask for one on the login page, invitations to talent you invite to a seat, sign-off requests to talent, and their responses back to the manager who asked. An invitation to another manager is a link your admin copies and shares, not an email.

AI analysis is performed with Anthropic's Claude models. Relevant text from stored threads and the files attached to deals is sent to Anthropic's API for processing, along with the connected manager's name and email address and the titles of earlier deals with the same brand. So is the sent-mail sample, when Seneca learns the connected manager's writing style, and what it kept from that sample (greeting, sign-off, style notes and excerpts), with every draft. Under Anthropic's commercial terms, API data is not used to train their models.

Visibility inside your agency

Seneca is a team product, and access follows your agency's structure. Each manager sees their own roster and the threads from their own connected inbox. Agency admins can see data across the whole agency, including threads and deals from every manager's connected inbox. Connecting your Gmail account to an agency workspace means the partnership threads Seneca stores from it are visible to your agency's admins. Agency admins can also open the audit log described above.

Talent seats

A manager, or an agency admin, can invite a talent on the roster to their own read-only seat. Seat holders sign in with Google identity only, meaning their name and email address and no access to Gmail or Calendar, or with a single-use link sent to their email address. A seat is scoped to that one talent's records: their own deals and deliverables, their own paid earnings, their own media kit, and any approval requests their manager sends them.

Seat holders cannot see the agency roster, any other talent's data, any manager's inbox or stored email threads, or the commission the agency records on their deals. The manager or admin who issued a seat can revoke it, and a seat holder can request deletion of their account at any time.

Google user data

Seneca's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

• Seneca requests read access to Gmail and the ability to create drafts. Google's consent screen describes this permission as including sending email because Google does not offer a drafts-only permission. Seneca sends a message only when a manager presses send on it.
• Seneca reads a small sample of the connected manager's sent mail to learn their writing style, as described above. That sample is used only to draft their replies.
• Talent seats use a separate Google sign-in that requests no Gmail or Calendar access at all, only the name and email address on the Google account.
• Google user data is used only to provide the features described above, never for advertising, and is never sold.
• Humans at Seneca do not read your Google user data except with your explicit permission for support, or where required for security or legal reasons. Visibility for your agency's admins, described above, is part of providing the product and applies only to the partnership threads Seneca stores.

Storage and security

• Data is encrypted in transit. The database and file storage are hosted in the United States.
• The Google tokens that grant access to your account are encrypted at rest with AES-256-GCM.
• Uploaded files are stored privately and are not publicly accessible.
• The database is backed up nightly. Backups are stored privately on GitHub as workflow artifacts and deleted automatically after 14 days.

Who we share with

Only the service providers that run Seneca: Vercel (hosting and file storage), Neon (database), Anthropic (AI processing), Resend (email delivery, for sign-in links, talent invitations, sign-off notifications and feedback you send us), GitHub (backup storage), and Google (the APIs you connect). Seneca does not sell your data and does not share it with advertisers.

Your controls

• Export: download a complete copy of your data as JSON from Settings, including your feedback.
• Delete: deleting your account in Settings permanently removes your data, including stored threads, deals, files, feedback and its attachments, your writing-style sample, and tokens. A manager who still owns talent on the roster must reassign them first. Records that belong to your agency (the roster, brands, contacts, media kits and invitations) stay with the agency, and audit entries keep your email address so the agency's record of who did what survives.
• Disconnect: you can disconnect Google in Settings, which also revokes Seneca's access on Google's side, or revoke access at any time from your Google Account permissions.

Retention

Your data is kept while your account exists and deleted when you delete your account, except the agency-owned records and the audit entries described above, which stay with your agency. Copies in the nightly backups expire within 14 days after that. Feedback you send us is also delivered to our mailbox by email, and those copies stay in our mailbox.

Changes and contact

Seneca is in private beta and this policy will evolve with the product. Updates are posted on this page with a new effective date. Questions: hello@senecamgmt.com.